Participants who attend this course will able to:

• understand the role of a company’s salespeople in creating value for customers and building customer relationships;
• analyse and apply a blend of intuition, common sense, and solid data about customer behavior for improved business operations and guarantee customer satisfaction;
• understand the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing;
• critically examine why customers switch and the importance of retaining current customers as well as attracting new ones.